About Us
Offering you a fresh perspective
across ICT, business process and
change management
About CDRU
Costs Down Revenue Up (CDRU) is an outcomes-based buy-side consultancy with practices across technology, telecommunications and shared services. Our focus is to help clients improve simply ‘keeping the lights on’ by optimising daily functions through continually lowering costs and improving services.
Staffed by over 50 experts, CDRU guarantee and deliver against outcomes across all technology service towers and shared services with a strength in telecommunications service and spend transformation. The CDRU team is fully accountable to deliver agreed, guaranteed outcomes in a true risk-share model. As a result of delivering more than 2,000 projects over 20 years, CDRU has an up-to-date accurate, detailed benchmark supplier database. This offers clients an unparalleled negotiating position to free up operating capital for in strategic business programs.
In recent terms, CDRU has influenced over $30 BN total spend since 2017, in 200+ engagements, driving value and optimising costs across 90+ enterprise and public sector clients.
Ian Woollett
Executive Chairman (DLG)
and Founder CDRU
Our Heritage
Inception
Knowledge
Presence
Difference
Results
Outcome Focussed
Australian Expertise
Australia’s leading independent mid-sized, cost and value-for-money optimisation company with extensive multi-industry datapoints.
Independence
We are supplier and platform/technology agnostic, with deep Australian market insights & knowledge across products, pricing, cloud platforms, models operations and delivery.
Globally Accepted Methodologies
Adopting globally accepted frameworks (e.g TBM, SIAM, SFIA, ITIL) to design, plan and implement successful business driven technology programs.
Value Optimisation
Through leveraging our sourcing experience, market data and enterprise software solutions we offer businesses the most valuable partnership they can have.
Risk Reduction
We can offer innovative gain-share based fee models and provide peace of mind with our Outcomes. Always. Guaranteed.
Time-to-Benefit
CDRU is a responsive and agile group, committed to rapid, measured client benefit realisation.
Rapid ROI
Delivering operational cost and value optimisation outcomes, at speed, as well as meaningful reports and insights for the C-suite.
Guaranteed Outcomes
Buy-side partner, lowering supplier risk and offering a shared risk gain-share model that co-sources with client teams.
How We Do It
Contact us to learn more about how we use our proprietary methodology, “USP” (Understanding, Solutioning, Proposing) to all business domains including; IT Strategic Planning, IT Operating Model, IT Financial Management, Sourcing and Procurement.
Deep Insights
Help Technology become a Value Creator within your business by knowing the numbers and improving your P&L through market comparisons on hundreds of commonly run scenarios.
Local Benchmarking
Optimise your Technology spend by understanding your true TCO. Using our external, independent Australian benchmarks, show how your IT investments stack up.
Capability Alignment
Determine if your business has the right people doing the right activities in your technology or shared services team. IT Operating model development, Lean, Agile, IT team at scale utilising SFIA frameworks and methodologies.
Managed Service Model
We co-design and execute as a single client team, with common KPI’s. We can project manage, implementation to realise outcomes using our USP Sourcing Methodology and run services to manage suppliers.
Outcomes Always
Focus on identifying and realising business value. Articulate value in clear business terminology, describe how that value can be realised. Transparent % savings and fees aligned to client outcomes.
Our Guarantee
We guarantee 3x ROI (Return on Investment) on every clients’ initial investment.
As an Australian owned SME with over 20 years as a trusted buy-side partner we also offer an innovative gain-share model to help clients manage risk.
Our Leadership Team
Ian Woollett
Executive Chairman (DLG)
and Founder CDRU
Ian has over 20 years as a Managing Director in the IT&T Industry across Europe, Middle East and Australia. Ian has over 35 years in the IT Industry in various senior roles. Ian has run various local IT&T services and consulting companies in Australia, the Middle East and the United Kingdom. Currently, Ian is the Executive Chairman and CEO of Digital Lifecycle Group, a company that acquired Costs Down Revenue Up, Aligned.Outcomes and ClearCost Software. Costs Down Revenue Up will continue to specialise in providing IT&T strategy, architecture, supplier transition and Aligned.Outcomes management consulting services to the top 200 ASX listed enterprises and Government within the Australian market.
Specialities: Strategy and sourcing advisory services for ICT services, with expert knowledge in Telecommunications and IT Infrastructure and Applications transformations in complex large scale entities. Costs Down Revenue Up will guarantee savings and IT&T outcomes, with fees aligned on various outcomes, from head count reduction, service improvement and opex cost reduction. A proven keynote public speaker on ICT within the Australian marketplace, events such as the CIO AFR executive forum. At the CIPSA Australian national conference for ICT procurement strategy Ian was the lead keynote conference speaker, with various ICT and CPO publications over the years in the national press.
Ian Woollett
Executive Chairman (DLG)
and Founder CDRU
Kieran Ashe
Chief Executive Officer
Kieran Ashe is the Chief Executive Officer of the Digital Lifecycle Group. His focus is on building upon the strong existing customer base globally with a particular focus on customer success.
Prior to this Mr. Ashe held various leadership roles with Snow Software, helping to build their partner ecosystem across APJ, as well as assisting their Enterprise Accounts to maximise their investments in Snow.
Mr. Ashe brings more than 25 years domestic and international experience across global Software and Services markets, with expertise in direct sales, operations and channel development of SaaS software solutions in Technology financial and asset management.
Kieran Ashe
Chief Executive Officer
Andrew McDonagh
Head of Delivery
Andrew has end to end ownership of all client side services across the CDRU business and implementation and consulting for ClearCost.
He leads the delivery arms in CDRU and ClearCost and is accountable for the design, documentation and execution of all client facing consulting services. This includes the design, operation and accountability for back office functions.
Andrew McDonagh
Head of Delivery
Brendon Brownie
Head of Consulting – CDRU
For 20 years Brendon has successfully led and/or consulted on commercial negotiations and major programs of work that develop people, technologies, processes and IT systems/applications to deliver business outcomes and services. These engagements have taken the form of ICT transformations, cost reduction programs and service development programs either via consulting directly to end organisations or via Tier 1 service providers (e.g.: Telstra, IBM). His industry experience includes the health, financial, media and utilities sectors.
Brendon has the business competencies, commercial competencies and technical competencies such that he can “bridge the gap” between the worlds so that the programs he manages and/or consults on deliver tangible business benefits rather than technology outcomes. His level of accountability and reporting is typically to CIOs, CFOs and/or heads of business.
Specialities: Commercial Negotiation, Program Director, PMP, Program Management, Business Change, Service Development, AGSM, MBA, CCIE, Telecommunications.
Brendon Brownie
Head of Consulting – CDRU
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